Wouldn't it be crazy if kids were still watching the same shows their parents grew up on--not a slicked-up remake with five times the badditude, but more or less the exact same show, still going strong over the course of more than thirty years? Look no further than
Doraemon, born in Japan. . .and pretty much perfected in Japan, too.
Okay, so I lied. The animated version of Doraemon started in 1979 and ended in 2005, and a new series (with "updated character designs") began to air a month later and is still going. Still. . .26 years is a pretty danged impressive run for a kids show, especially given the rate at which young 'uns outgrow things (including TV shows). The manga--also aimed at children--started running in 1969 and ended in 1996 (when the creator died). There've also been a truckload of movies, both TV and theatrical release, one of which I've seen in Japanese.
So what makes Doraemon so enduring in its appeal to Japanese kids? The answer, I think, is simple: Formula. Doraemon has an awesome formula.
The plot is simple enough to be easily picked up: Nobita is a grade-schooler who fails at life--he gets bad grades, is lazy, gets in trouble with his parents, and is the favorite punching bag of every bully around. Then his descendents from the future make a move to keep him from screwing up his life (and, thus, theirs)--they send a cat-like robot, Doraemon, back to Nobita to use his wisdom and futuristic gadgets to help Nobita navigate through the ordinary troubles of life (and hopefully learn some wisdom of his own). In the average episode, Nobita finds himself in some jam, begs Doraemon for help, gets some futuristic gizmo to help him out, bungles it anyway, and learns some important lesson about courage/honesty/integrity/respecting elders/Japanese history/etc.
Let's break that down:
1.) Sympathy for the underdog--honestly, I don't think most kids see themselves as the alpha wolf.
2.) Cool gadgets
3.) Appealing characters--just look at Doraemon! How can you not like that face?
4.) Creativity--from what I've seen, enough creativity that the show has things for parents to enjoy right along with their spawn.
5.) Accessibility--most of the show's situations are everyday problems with school, family, friends, etc. Things everyone can relate to without feeling as though they're being talked down to.
In a way, I think Doraemon illustrates the victory of the formula--a solid, appealing, set of bones around which something enjoyable can be built again and again. Not everything can or should be formulaic--what a nightmare wasteland that would be!--but I don't think a good formula is anything to cry over. Far from it.
I've often had the experience, when writing, that having an outline beforehand allows me to be _more_ creative during the actual writing, not less. Having the macro-structure already in place allows me to focus on details, quirks of characterization, bits of interesting world-building, cool descriptions--all the things which make a good plot into a good story. That's a large part of the reason why my outlines have become more detailed with each novel I've written. More on this later, probably.
I think formulas serve a similar purpose. They allow a writing staff to focus on things besides plot--humor or fight scenes, for example, so I'm not surprised the motherload of action movies and comedies stick to some formula or another. It can become trite or boring, particularly if the writers use formula as an excuse not to do any work, as opposed to a tool that allows them to focus their work on areas besides macro-plot.
With Doraemon, though, I think formula is an enabling element--within the basic formula, they manage a pretty good variety of themes and adventures, and there's plenty of creativity and humor stuffed in for good measure. No surprise to me why it's so enduringly popular.
Next post: Decaying returns in the Redwall formula